Welcome to Technology Should Be Simple. Sharing ideas and opinions to help you start, run, and grow your small business more efficiently through technology. Brought to you by the team behind Rivik Media

Recent Posts...

Finding The Right Answer

- “The challenge becomes, not finding that scarce plant growing in the desert, but finding a specific plant growing in a jungle.” Neil Gaiman I refer to the quote above a lot in my work. I think it represents a great... Read more

Action Speaks Louder

- “What you do is what matters, not what you think or say or plan.” Jason Fried, Rework There are a lot of decisions to be made when running a business. You have to take in a lot of information, formulate... Read more

Building A Better Customer

- Upgrade your user, not your product. Value is less about the stuff and more about the stuff the stuff enables. Don’t build better cameras – build better photographers. Kathy Sierra For the past several months, Rivik Media has been building... Read more

Choose Your Audience Wisely →

- Justin Jackson, on his blog When we’re in the idea phase of a new business, we don’t think about the daily grind. How will it feel waking up every morning with 20 support emails in your inbox? Will it be... Read more

1,000 True Fans →

- Kevin Kelly, on The Technium 1,000 true fans is an alternative path to success other than stardom. Instead of trying to reach the narrow and unlikely peaks of platinum bestseller hits, blockbusters, and celebrity status, you can aim for direct... Read more

Small Business Talk

Every month we send a newsletter discussing what it means to be a small business owner, how to improve your business with technology, and share helpful links, articles and resources.